Golf Club Management 2017: Best Golf Course Management Strategies
More than ever, operating a country club or golf club is a challenging task, and the best solution is to hire a golf course management company. When it comes to the success of your golf club, your decision in retaining a golf course management company is crucial. The number of golf courses hiring third party golf club management companies continues to rise. Hiring a golf club management company makes sense for expenses’ reduction and gain higher revenues than the fees of management. It frees you from the stress and hassle of tedious and complicated golf course management.
There are programs and strategies implemented by golf course management companies to increase membership sales, increase member spending and improve membership retention. The reputation of a golf course management helps in attracting members. National golf club marketing programs are implemented by national golf club management companies so golfers are attracted to reciprocal club programs and semi-private clubs to have higher usage of private golf clubs, which results in higher guest fees and spending. Expenses are lowered with the help of golf club management companies through the implementation of national purchasing programs for supplies, insurance equipment, and other services, and also bringing economies of scale when it comes to sharing systems, employees and other resources. For golf club owners, it is a must to clearly identify whether or not the golf club management company’s program savings are passed to your club. Golf club management companies have the capability to recruit employees that a golf club would not be able to hire, resulting in efficiency and effectiveness of operations, enhanced customer experience and improved membership sales, basing on the hiring and recruitment of an experienced golf club membership director.
When hiring the services of a golf course management company, it is important to study the fees and costs for evaluation of total cost. There are many types of management costs including marketing program costs, corporate or centralized expenses, and costs reimbursements like travel costs, employee relocation and marketing costs. When a golf club management agreement charges you for these types of costs, you need to get cost estimates from the golf club management company. Researching about the golf club management company is important to ensure that their strategies are compatible with your golf club’s membership admission policies, positioning, non-member usage policies and governance. There should also be clear terms indicated whether a golf club management company takes the responsibility to market your golf club’s memberships. The management company and the golf club must separately consider if the joining or initiation fees must be included in the gross revenue or a commission basis upon negotiation, if the golf club management company is responsible for golf club membership marketing.Doing Golf The Right Way